Member-only story
Founders, Remove This 4 Letter Word From Your Vocabulary
Minimizing your accomplishments is a morale killer
When I first started my startup, I often used the word just when talking about what we’d accomplished.
We just had five customers.
We just raised a pre-seed round.
It‘s just me and the CTO.
When I meet other founders, I often hear them using the “j word” too.
This is problematic because we’re constantly sub-consciously diminishing our accomplishments by using the word just. Over time, we start to believe that we haven’t accomplished much and get discouraged. Especially when you’re early on, and morale is so important, getting discouraged can kill your startup much faster than running out of money. New businesses do not start from thin air. They must start somewhere.
Airbnb was just some guys with air mattresses in their apartment.
DoorDash was just a crappy landing page and flyers thrown up around Stanford’s campus.
